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Written by the people who build

Blog / Insights

Field notes from live deployments, including the ones that went badly.

Written by our engineers and architects, not by a content team. Published when we have something to say, which is roughly twice a month.

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Latest

Retrieval · 2 July 2026

Your agent is fluent, confident, and wrong

Four out of five failed pilots we are asked to rescue have the same root cause, and it is not the model.

Security · 18 June 2026

Prompt injection in a case description

A customer wrote instructions into a support ticket. The agent followed them. Here is what we changed.

Orchestration · 3 June 2026

The second agent is harder than the first

One agent is a project. Two agents is an architecture. What changes, and what breaks.

Strategy · 21 May 2026

We told a client not to buy Agentforce

Their volume was too low and their knowledge base was a decade of undocumented tribal memory. The maths did not work.

Voice · 9 May 2026

Latency is the whole game in voice

Where the milliseconds go, and the four places we found to get them back.

Craft · 24 April 2026

How to write an instruction an agent will follow

Instructions are source code. Most of them are written like a memo.

Start with the assessment.

Three to four weeks, a fixed fee, and an answer we are willing to say out loud — including if the answer is no.