Read before you build

Resources

The playbooks, the calculators, and the mistakes we would rather you learned from ours.

Everything here is free and nothing is gated except the readiness assessment, which needs a conversation to be worth anything.

Field notes from live deployments, including the ones that went badly.

The documents we use internally, lightly edited so they make sense outside the building.

Named where we are allowed to name them, and specific where we are not.

Two calculators. Neither of them asks for your email.

Small rooms, real questions, no product pitch.

The vocabulary, defined without marketing.

Start with the assessment.

Three to four weeks, a fixed fee, and an answer we are willing to say out loud — including if the answer is no.